inessential: Waffle on Social Media

My blog’s older than Twitter and Facebook, and it will outlive them. It has seen Flickr explode and then fade. It’s seen Google Wave and Google Reader come and go, and it’ll still be here as Google Plus fades. When Medium and Tumblr are gone, my blog will be here.

The Semiotics of Like

We don’t do nearly enough to examine what it means when we perform common actions on our social networks.


A bunch of photos from Instagram. Again.

Why I'm Not a Fan

The nerd liberation movement grows more powerful by the day, consuming media and calling it personality.

That being said – I am a fan of Roderick on the Line.

Origin Story

I just backed the documentary movie Origin Story over on Indiegogo – mostly because I enjoy Ms Vilaysack’s work on her podcast Who Charted? and also because it actually looks pretty interested and well-made.

The quest

Being able to become a master is an illusion. It’s a trick to keep you going.

The 21st Century

Deep inside you feel that you’re missing out, that you don’t know what’s really going on.

Straight Up

Uncanny photographs reveal Hong Kong’s hidden vertical dimensions


Stairs, beer and a firework in the distance.


Just bought and watched the Sriracha documentation. And now I am hungry.