Twitter cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.
While Facebook parses Open Graph tags from every page, you have to sign up for Twitter Cards.
Before you do that, you need to have properly working Twitter Cards metatags on your page, which is fortunately not that complicated – either follow their instructions for your CMS or enjoy the fact that you are using WordPress and install Niall Kennedy’s Twitter Cards plugin. If you’re lazy like me and don’t want to fiddle around with your theme’s function.php, just use my Twitter Cards Enhancer plugin which includes the tags automatically. To get the proper attribution tags, you’ll have to fill out two (new) fields in your WordPress backend, though:
Put your blog’s twitter account under “Settings”:
And each author on your blog should put their twitter account under “Users” → “Your Profile”:
Once you’re done with that, use Twitter’s test tool and apply for inclusion. When everything works out as intended, tweets that include your posts will start to look like this:
But we should not assume that, just because we pay a company they’ll treat us better, or that if we’re not paying that the company is allowed to treat us like shit. Reality is just more complicated than that. What matters is how companies demonstrate their respect for their customers. We should hold their feet to the fire when they demonstrate a lack of respect.
I know, I know, there’s not that much action anymore on Flickr, but I still judge every single web start-up and social network by how it fares in comparison to Flickr and hardly any get even close.
Twitter used to – we all know how that’s going.
Facebook is alive, it’s made of living things. Without those lives within the digital communications platform, there is no Facebook. On the other hand, Google is dead. Google operates on the traces left by living things, but not on the entities themselves. It’s the footprints in the sand that Google uses to predict the next set of footprints in the sand.