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October 15, 2008

RWW fragt: Do Startup Companies Need Community Managers? und vor allem ein Zitat von Dawn Foster beantwortet diese Frage in einer Weise, der ich nur zustimmen kann:

For startups where community is a critical element of the product or service, I think that a community manager should be an early hire. Without a community manager, the frantic pace of the startup environment can mean that the community gets neglected simply because no single person is tasked with being responsible for it. This neglect could result in failure for the startup if the community is critical.

Passend dazu gab es kürzlich auf SFGate.com einen Artikel über Heather Champ, der Community Managerin von Flickr.