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August 3, 2020

Likes https://edition.cnn.com/2020/08/01/business/japan-pocari-sweat-branding-hnk-intl-dst/index.html.

Likes https://edition.cnn.com/2020/08/01/business/japan-pocari-sweat-branding-hnk-intl-dst/index.html.

The 'Sweat' you drink: Inside the meteoric rise of Asia's answer to Gatorade

Launched in 1980, Pocari Sweat is a force in the sports beverage market across Asia and the Middle East. But while the beverage turns 40 this year, it's virtually unheard of in the West.

The 'Sweat' you drink: Inside the meteoric rise of Asia's answer to Gatorade