LostFocus

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August 3, 2020

Likes https://edition.cnn.com/2020/08/01/business/japan-pocari-sweat-branding-hnk-intl-dst/index.html.

Likes https://edition.cnn.com/2020/08/01/business/japan-pocari-sweat-branding-hnk-intl-dst/index.html.

The 'Sweat' you drink: Inside the meteoric rise of Asia's answer to Gatorade

Launched in 1980, Pocari Sweat is a force in the sports beverage market across Asia and the Middle East. But while the beverage turns 40 this year, it's virtually unheard of in the West.